As our highly visible Patient Service Specialist, you'll be patient's first touch and are responsible for gathering important information for their visit and providing an exceptional patient experience.

We are seeking an aesthetic technician that will help grow the aesthetics department, become an integral member of the business with the opportunity to be promoted in the future as the need may appear. The employee is responsible for ensuring an outstanding guest experience, building relationships with clients, building up clientele, and selling the value of services associated with offered products and services. This job will require excellent customer service skills, a fun personality along with credibility, thorough knowledge of the services and products offered in the spa, high integrity, and a hardworking attitude.This employee will be team-oriented, have great decision-making skills, be highly motivated, display excellent customer service, high integrity, and a rapid learner with the ability to grasp concepts.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As our highly visible Patient Service Specialist, you'll be patient's first touch and are responsible for gathering important information for their visit and providing an exceptional patient experience.

As a Scribe, you will work with our providers by documenting information into Electronic Health Record and gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As a Credentialing Specialist, you'll be responsible for the processing of individual provider privileges for all providers at the AVP ambulatory surgery centers and clinics.

As an Ophthalmic Assistant in the Anterior Segment Department, you'll travel with the Physicians and Nurses to all local and outlying clinics in the Metro Phoenix area. You'll be responsible for performing an extensive number of data collection functions, as delegated by the physician, to allow for proper professional diagnosis of patients conditions.

As a Quality Assurance Analyst, you will be responsible for all the system audits within the Revenue Cycle Management department. Quality improvement is a continuous process conducted within the RCM department which assesses the quality of the work performed by the internal RCM teams by measuring the accuracy of key departmental processes and team performance. The goal of quality improvement is to continuously identify opportunities for improvement that will impact revenue.

As a Junior Clinical Research Coordinator, you are responsible for assisting with the management and coordination of all aspects of conducting clinical trials within s RII, surgery centers, both clinically and administrative/regulatory.

As our highly visible Patient Service Specialist, you'll be patient's first touch and are responsible for gathering important information for their visit and providing an exceptional patient experience.

As our highly visible Patient Service Specialist, you'll be patient's first touch and are responsible for gathering important information for their visit and providing an exceptional patient experience.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As our highly visible Patient Service Specialist, you'll be patient's first touch and are responsible for gathering important information for their visit and providing an exceptional patient experience.

As a Surgery Scrub Technician, your strong detail orientation and multi-tasking skills will be valuable in our fast-paced, high-volume environment. You will utilize your knowledge and skills to support all surgeries including pre-op preparation, patient transportation, sterilization, patient discharge, as well as other support duties.

As a Surgery Counselor, you’ll be the patient’s guide through the surgery process and are responsible for providing a smooth and exceptional experience. Your strong detail orientation and multi-tasking skills will be essential to our success in our fast-paced, high-volume environment as you schedule surgeries and surgical appointments, verify insurance, and prepare charts for surgery.

As a Clinical Research Coordinator, you’ll oversee and facilitate the clinical research activities.

As an LDO, customer service is priority one! You’ll assist patients with selecting and ordering eyewear, adjustments and fittings, and educating on proper eyeglass and contact lens care. Your initiative and organizational skills will keep us running at top performance, while your enthusiasm and knowledge will provide an exceptional patient experience.

As the Payment Posting Specialist, you'll accurately post payments, adjustments and charges received on a daily basis.

As a Clinical Research Vision Examiner, you’ll be responsible for completing the certified vision tasks for each study protocol they are assigned to, processing research referrals, printing and mailing informed consents to patients that have been referred to the research department.

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

As a Surgery Assistant, your strong detail orientation and multi-tasking skills will be valuable in our fast-paced, high-volume environment. You’ll assist the peri-operative team in ensuring that surgery proceeds smoothly on a day-to-day basis.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As a Surgery Counselor, you’ll be the patient’s guide through the surgery process and are responsible for providing a smooth and exceptional experience. Your strong detail orientation and multi-tasking skills will be essential to our success in our fast-paced, high-volume environment as you schedule surgeries and surgical appointments, verify insurance, and prepare charts for surgery.

As a Billing Assistant, you'll support the Revenue Cycle Management team through administrative functions.

Vantage Eye Center has experienced steady practice growth over the last 30 years and has an amazing opportunity for a Medical Optometrist to join our elite multispecialty ophthalmology and optometry practice.  The team includes 10 surgeons, 5 optometrists, & dedicated technicians, scribes, and front office staff that treat a wide variety of eye disease including corneal disorders, diabetic eye diseases, cataracts, retina, oculoplastics, refractive, and glaucoma.   ABOUT THE PRACTICE: Vantage Eye Center continues a long tradition of the best in eye care on the central California Coast. We are truly full service with our own on-site ophthalmology specific 2 room ASC as well as optical shops that are open Monday-Friday, 8:00-5:00.  With two locations in Monterey and another in Salinas, we value our reputation as the region's premiere center for comprehensive eye care and services. With doctors trained in the most-advanced medical & surgical techniques, Vantage Eye offers university-level eye care close to home.   ABOUT THE LOCATION: We are located in beautiful Monterey County California, only 90 minutes from Stanford University and 2 hours from San Francisco. The region is a global capital for ocean science and technology and Monterey Bay is among the most studied areas of the ocean.  There are plenty of things to do in Monterey, a quintessential north Californian ocean town.  Facing wide Monterey Bay, it's famed around the globe for its abundance of marine wildlife and uber-fresh seafood.  Mild weather throughout the year and an abundance of family friendly attractions make this a very special place!   ABOUT THE BENEFITS: - Immediate high volumes with competitive productivity incentives. - Medical, dental, legal, pet, and vision benefits. - Physician led group of 200 providers in 5 states. - Strong referral networks & support staff. - State-of-the-art technology. - Retirement and equity buy-in options. - Financial assistance with continuing education, state licensure, relocation, medical malpractice coverage, and starting bonus.   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

We are seeking an aesthetic technician that will help grow the aesthetics department, become an integral member of the business with the opportunity to be promoted in the future as the need may appear. The employee is responsible for ensuring an outstanding guest experience, building relationships with clients, building up clientele, and selling the value of services associated with offered products and services. This job will require excellent customer service skills, a fun personality along with credibility, thorough knowledge of the services and products offered in the spa, high integrity, and a hardworking attitude.This employee will be team-oriented, have great decision-making skills, be highly motivated, display excellent customer service, high integrity, and a rapid learner with the ability to grasp concepts.

As an LDO, customer service is priority one! You’ll assist patients with selecting and ordering eyewear, adjustments and fittings, and educating on proper eyeglass and contact lens care. Your initiative and organizational skills will keep us running at top performance, while your enthusiasm and knowledge will provide an exceptional patient experience.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

Barnet Dulaney Perkins Eye Center has an amazing opportunity for a motivated BC/BE fellowship-trained Retina Surgeon to join a collegial team in Lake Havasu, Arizona.  The team includes 3 Surgeons, 2 optometrists, and dedicated technicians, scribes, and front office staff.   ABOUT THE PRACTICE: Voted #1 Eye Care Center in Arizona from 2013-2021, Barnet Dulaney Perkins Eye Center has been providing world-class eye care in Arizona for more than 35 years and has been voted the Best Eye Care Center in Ranking Arizona for six consecutive years.  Locations include a clinic with attached ASC, and 2 satellites locally.   ABOUT THE LOCATION: Nestled along the Colorado River, Lake Havasu boasts 400 miles of striking coastline, 300 days of sunshine a year, and 60 miles of traversable waterways. The town is an oasis laden with outdoor activities such as watersports & hiking trails, historic sites like London Bridge, and a welcoming and vivacious community. Those who call Lake Havasu home are only a short drive from Las Vegas, Los Angeles, and Phoenix.   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.  

Southwest Eye Institute has a unique opportunity for a full-scope Medical Optometrist to join our collegial team in Las Cruces, NM.  The team includes 7 Surgeons, 5 optometrists, and dedicated technicians, scribes, and front office staff that treat a wide variety of eye disease including LASIK, glaucoma, cataracts, diabetic retinopathy, and oculoplastics.   ABOUT THE PRACTICE: Southwest Eye Institute is dedicated to delivering the best possible medical and surgical eye care for patients in West Texas, Southern New Mexico, and Northern Mexico.  We provide this care in the most compassionate manner possible, with the goal to always treat each patient the same way we would want our own family to be treated.  We proudly offer the region's best LASIK eye surgery, building upon decades of experience and excellence with cutting-edge technology all in a comforting and welcoming clinic environment with an adjacent VIP Laser Center and Vista Surgery Center.   ABOUT THE LOCATION: Las Cruces is home to a thriving job market, amazing eateries, affordable housing prices, and a relatively low cost of living making Las Cruces an attractive destination.  Thanks to an ample supply of sunshine, good air quality, and beautiful mountains, there are year-round outdoor activities such as hiking the stunning Organ Mountains and golfing at award-winning Sonoma Ranch Golf Course.  To further amp up the city’s cool factor, Las Cruces is also home to Spaceport America, the world’s first commercial space facility.    ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.

Southwestern Eye Center has an amazing opportunity for a motivated BC/BE fellowship-trained Cornea/LASIK Surgeon to join a dynamic team in Phoenix, Arizona.  The team includes 20+ surgeons, 20+ optometrists, and dedicated technicians, scribes, and front office staff.   ABOUT THE PRACTICE: Southwestern Eye Center was established in 1982 in Mesa, Arizona, by Dr. Lothaire Bluth. Over the last 40 years, the practice has grown and continues to offer world-class technology and down-to-earth values.  In 2017, Southwestern Eye Center partnered with Barnet Dulaney Perkins Eye Center as a founding practice in the American Vision Partners network. We continue to operate all of our centers with the same level of quality.  This combination brings unprecedented value to our doctors, staff and patients in the communities we serve.   ABOUT THE LOCATION: Phoenix is a gem of the southwest, rich with things to do, places to see, and of course, mountains to hike. Phoenicians are spoiled with all four major professional sports teams, plus famed sporting events like the Fiesta Bowl, the Phoenix Open, and Cactus League Spring Training.  When things heat up in the summer, locals cool off by floating down the Salt River, boating on one of six valley lakes, or staycationing by the pool at more than 175 resorts. So, whether you’re here for the bustling nightlife of Tempe, the sophistication & shopping of Scottsdale, or simply for the striking desert scenery, Phoenix is certain to be big hit to all!   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.

Southwest Eye Institute has an amazing opportunity for a motivated BC/BE Cataract Surgeon to join a collegial team in Southern New Mexico and El Paso, TX.  The team includes 7 Surgeons, 5 optometrists, and dedicated technicians, scribes, and front office staff that treat a wide variety of eye disease including LASIK, glaucoma, cataracts, diabetic retinopathy, and oculoplastics.   ABOUT THE PRACTICE: Southwest Eye Institute is dedicated to delivering the best possible medical and surgical eye care for patients in West Texas, Southern New Mexico, and Northern Mexico.  We proudly offer the region's best LASIK eye surgery, building upon decades of experience and excellence with cutting-edge technology all in a comforting and welcoming clinic environment with an adjacent VIP Laser Center and Vista Surgery Center.   ABOUT THE LOCATION: Las Cruces is home to a thriving job market, amazing eateries, affordable housing prices, and a relatively low cost of living making Las Cruces an attractive destination.  Thanks to an ample supply of sunshine, good air quality, and beautiful mountains, there are year-round outdoor activities such as hiking the stunning Organ Mountains and golfing at award-winning Sonoma Ranch Golf Course.  To further amp up the city’s cool factor, Las Cruces is also home to Spaceport America, the world’s first commercial space facility.    ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.  

Southwestern Eye Center has an amazing opportunity for a motivated BC/BE fellowship-trained Oculoplastic Surgeon to join a dynamic team in Phoenix, Arizona.  The team includes 20+ surgeons, 20+ optometrists, and dedicated technicians, scribes, and front office staff.   ABOUT THE PRACTICE: Southwestern Eye Center was established in 1982 in Mesa, Arizona, by Dr. Lothaire Bluth. Over the last 40 years, the practice has grown and continues to offer world-class technology and down-to-earth values.  In 2017, Southwestern Eye Center partnered with Barnet Dulaney Perkins Eye Center as a founding practice in the American Vision Partners network. We continue to operate all of our centers with the same level of quality.  This combination brings unprecedented value to our doctors, staff and patients in the communities we serve.   ABOUT THE LOCATION: Phoenix is a gem of the southwest, rich with things to do, places to see, and of course, mountains to hike. Phoenicians are spoiled with all four major professional sports teams, plus famed sporting events like the Fiesta Bowl, the Phoenix Open, and Cactus League Spring Training.  When things heat up in the summer, locals cool off by floating down the Salt River, boating on one of six valley lakes, or staycationing by the pool at more than 175 resorts. So, whether you’re here for the bustling nightlife of Tempe, the sophistication & shopping of Scottsdale, or simply for the striking desert scenery, Phoenix is certain to be big hit to all!   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.   FOR MORE INFORMATION, please contact Brian O. Donovan, Sr. Physician Recruiter, at 603-661-0477 (call/text) or brian.donovan@americanvisionpartners.com.

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As a Instrument Technician, your strong detail orientation and multi-tasking skills will be valuable in our fast-paced, high-volume environment. You will utilize your knowledge and skills to support all surgeries including pre-op preparation, patient transportation, sterilization, patient discharge, as well as other support duties.

West Texas Eye Associates has a unique opportunity for a BC/BE Oculoplastic Surgeon to join our fabulous team in Lubbock, Texas to focus on both functional & cosmetic procedures.  The team includes 7 Surgeons, 1 optometrist, and dedicated technicians, scribes, and front office staff that treat a wide variety of eye disease including corneal disorders, diabetic eye diseases, cataracts, LASIK, and glaucoma.   ABOUT THE PRACTICE: At West Texas Eye Associates, our goal is to help our communities stay healthy and happy.  Serving Lubbock and Midland, TX, our team of experts can help with vision care, eye surgery, aesthetic treatments, and more.  Our facility offers a wide variety of services: we offer routine eye exams, LASIK, pediatric ophthalmology, and more. Our eye doctors are trained to treat conditions like corneal diseases, diabetic retinopathy, macular degeneration, and refractive errors, like myopia.   ABOUT THE LOCATION: Located in northwest Texas, Lubbock is best known as the home of the Texas Tech Red Raiders, and birthplace of Rock & Roll legend Buddy Holly. While sports and music form the heart of Lubbock, locals also enjoy award-winning wineries and craft beer options to accompany their traditional Tex-Mex and BBQ cuisine. Others choose to relish in the charm of the wild west by exploring the world’s largest windmill museum, paddle boarding on the Dunbar Historical Lake, or perusing art galleries and iconic theatres in Lubbock’s cultural district.   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.

Wellish Vision Institute has an amazing opportunity for a motivated BC/BE Retina Surgeon to join a collegial team in Las Vegas.  The team includes 4 surgeons, 3 optometrists, and dedicated technicians, scribes, and front office staff at 3 - and soon to be 4 – clinics in the valley.   ABOUT THE PRACTICE: Wellish Vision Institute is the leading Las Vegas LASIK, ophthalmology & laser eye surgery practice with an excellent team of doctors that provide an impeccable quality of care, a passionate love of their work and a commitment to their patients.  Dr. Kent Wellish founded the practice in 1994 and has been honored as a Top Doctor in Las Vegas as well as voted the best surgeon and best doctor’s doctor by his peers.  Having a wide range of doctors at our practice puts WVI above others and gives our patients a plethora of services.   ABOUT THE LOCATION: Las Vegas really does have something for everyone, more than the entertainment, restaurants and shopping of the strip, it also has amazing communities to raise a family.  With tight knit neighborhoods, a strong education system, and ample parks for outdoor activities and relaxation.  Venture just a short drive away from the strip and you’ll discover hot springs, snowy mountains, red rock canyons, and plenty of jaw-dropping hiking trails.  With no state income tax and a large international airport, Las Vegas is truly a western gem!   ABOUT AVP: American Vision Partners was formed through an investment by H.I.G. Capital, a leading P.E. firm specializing in acquisition and recapitalizations of privately held businesses. Through this investment, combined with decades of relevant industry experience, American Vision Partners is able to extend our partners the tools and expertise they need to operate with continued success.  

As an Ophthalmic Assistant, you’ll be responsible for preparing the patient for the exam with the doctor. You’ll gather important medical information from the patient, perform preliminary tests, and gather measurements while providing highest quality of care and an exceptional patient experience. 

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

As a Surgery Scrub Technician, your strong detail orientation and multi-tasking skills will be valuable in our fast-paced, high-volume environment. You will utilize your knowledge and skills to support all surgeries including pre-op preparation, patient transportation, sterilization, patient discharge, as well as other support duties.

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

As an Ophthalmology RN, your strong detail orientation and multi-tasking skills will be essential in our fast-paced, high-volume environment. You will provide a safe and efficient environment for all patients in our Ambulatory Surgical Center (ASC) during the perioperative phases

ABOUT THE OPPORTUNITY: Southwest Eye Institute has an amazing opportunity for a motivated BC/BE fellowship-trained Glaucoma Specialist to join a collegial team in West Texas. The team includes 7 Surgeons, 5 optometrists, and dedicated technicians, scribes, and front office staff.    ABOUT THE PRACTICE: Southwest Eye Institute is dedicated to delivering the best possible medical and surgical eye care for patients in West Texas, Southern New Mexico, and Northern Mexico.  We proudly offer the region's best LASIK eye surgery, building upon decades of experience and excellence with cutting-edge technology all in a comforting and welcoming clinic environment with an adjacent VIP Laser Center and Vista Surgery Center.   ABOUT THE LOCATION: Nicknamed “Sun City” for its 300+ days of sunshine a year, El Paso is a treasure of the Southwest. With a unique fusion of Mexican and Native American heritage, Texas’ westernmost city personifies southwestern art, history, and food.  Locals of El Paso enjoy both a revitalized downtown scene and the striking beauty of undisturbed landscape. The Chihuahuan Desert sun makes El Paso the perfect spot to hit a variety of golf courses, meander through local vineyards, tour historic archaeological sites, or even take a trip down the famed El Paso Margarita Trail!  

ABOUT THE OPPORTUNITY: West Texas Eye Associates has a unique opportunity for a BC/BE Glaucoma Specialist to join our fabulous team in Lubbock, Texas.  The team includes 7 Surgeons, 1 optometrist, and dedicated technicians, scribes, and front office staff that treat a wide variety of eye disease including corneal disorders, diabetic eye diseases, cataracts, LASIK, and glaucoma.   ABOUT THE PRACTICE: At West Texas Eye Associates, our goal is to help our communities stay healthy and happy.  Serving Lubbock and Midland, TX, our team of experts can help with vision care, eye surgery, aesthetic treatments, and more.  Our facility offers a wide variety of services: we offer routine eye exams, LASIK, pediatric ophthalmology, and more. Our eye doctors are trained to treat conditions like corneal diseases, diabetic retinopathy, macular degeneration, and refractive errors, like myopia.   ABOUT THE LOCATION: Located in northwest Texas, Lubbock is best known as the home of the Texas Tech Red Raiders, and birthplace of Rock & Roll legend Buddy Holly. While sports and music form the heart of Lubbock, locals also enjoy award-winning wineries and craft beer options to accompany their traditional Tex-Mex and BBQ cuisine. Others choose to relish in the charm of the wild west by exploring the world’s largest windmill museum, paddle boarding on the Dunbar Historical Lake, or perusing art galleries and iconic theatres in Lubbock’s cultural district.